How Report Mule Works

What happens when you add a URL to Report Mule?      

Well - then the Mule does his job.  He accesses information from several different places all about that article.    
    
First elements of the article itself:

• Name of the Publication
• Logo for the Publication 
• Title / Headline
• Author name  
• A summary of the article 
• Full Text 
• Date article first published
• The lead image in the article

In addition, the Mule fetches other important metrics that you wouldn’t see on the page of the article in your browser.   

• Reach an estimate of the number of visitors to a site over a 30 day period
• Domain Authority a 1-100 ranking of a site’s visibility to search engines (the higher the better) 
• Social sharing on Facebook (all the shares, likes and comments aggregated to show the complete level of engagement)   

Why do we gather that information?    

Well, this helps to quickly give context to the weight of each mention.  In general, for a positive mention of your brand or your client’s brand, you’d like as many people as possible to be exposed to that article.  Collecting these numbers adds some helpful context to determine the potential influence of any article.    
    

What happens once all of this information is in Report Mule?  

Once we have this information we let you edit the elements of each article.  If you want to display the exact passage where your client or brand is mentioned you can change the auto-generated summary to include the passage that you want.    
    
Additionally, the automation works differently with different publications.   In some cases, elements may be incorrect or contain elements that you’d prefer not to have in your reports.  In that case, it’s easy to quickly update in your report.   
    

Now what?  

Now you get to choose exactly how you want to share this information.   Here are some options:  

Web Report - These reports are optimized to be viewed in your browser.  This allows us the freedom to include images and logos and be sure that they'll be displayed properly across mobile and desktop screens.  Web links can be opened by anyone without needing a Report Mule account.  

Print Report - for sharing embedded in email these are primarily text and links, though the exact format can be customized to your specifications.   

CSV - A spreadsheet for further analysis.